Ready For Tomorrow
Telenet’s “Ready for tomorrow” campaign underlines the importance of technology in today's society, especially in bringing people into contact with each other. The campaign recalls Telenet's mission, to make this technology available to those who do not have it and to explain it to those who do not yet understand it.
I was part of the team responsible for the internal rebranding at 3 different locations, with the highlight being the recladding of their head office in Mechelen. The goal was to create a fresh and inspiring atmosphere, focused on the employees. In addition to the design of the facade wall coverings, frames and window graphics were also made for the campaign.
The result; fresh looking spaces that breathe brand awareness, ready to welcome customers and employees alike.
GRAPHIC DESIGN / PROJECT MANAGEMENT
STYLE Happy / Fresh / Inviting
CLIENT Realized while employed by Flex Print Solutions.
CREDIT Video by Friend productions
One, a new mobile internet package, was simultaneously released. We included several of this campaigns elements in the rebranding of the offices.
Process
Designing for spaces is always a collaborative effort between teams. To create seamless images - on doors, elevators and windows alike; material know-how, measurements and preparation are key. For the facade of the office, every panel was provided with a small code. These remain invisible from a distance, but proved a huge timesaver for the installation team. They simply had to follow the predetermined grid to see which piece to mount where.
